Billfold, a wireless point-of-sale system that delivers RFID payment technology, has launched a new Access Control feature that will allow event organisers to set up access gates and VIP areas that are accessible with a wristband.
The Access Control screens also serve as a platform for advertising and event information, sharing messages from sponsors, special offers and updates to the festival schedule.
Access Control will also soon offer a feature for customers to upgrade their ticket to VIP status on the display screens at the point of entry, charging the card linked to the customer’s RFID wristband.
“Most access control solutions currently on the market don’t have displays or instant upgrades,” explains Billfold co-founder Stas Chijik.
“They are simple green- or red-light set-ups. We’ve added a display that opens up a new realm of possibilities for event organisers and operators and that lets patrons get VIP experiences with a tap of their wristband.”
The Access Control will also collect data, providing insights into the customer journey, including where and when people go.
“It’s not a big leap to imagine out-of-home ads at events becoming far more dynamic and personal,” Chijik says. “If a customer is approaching a digital billboard, for example, the screen would only offer ads relevant to that attendee, based on previous purchases.
“Stage signage could respond to who’s actually in the crowd and shift to display more relevant information, letting sponsors reach the right audience. Our system can take online marketing into the real world and apply the same customisation you find online in an offline setting.”
Billfold claims that its technology increases customer spending by up to 67%, with customers able to activate RFID wristbands on-site at self-service kiosks to create a secure connection with their credit cards in less than 30 seconds. Billfold’s clients include Anheuser-Busch and adidas.