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About

For many years, Billfold has helped clients better use their resources and improve revenue performance. How? By streamlining event operations and changing guests’ spending behaviors. 

Billfold is a wireless point-of-sale system that delivers RFID technology to on-premise payments at large-scale events and venues, and helps boost customer spending by up ...

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Zeynep Yasar

Current News

  • 01/16/202001/16/2020

Billfold Brings Fast Cashless Payments to The BPM Festival’s Inaugural Costa Rican Event

Billfold POS partnered with The BPM Festival to provide cashless payments at the festival organizer’s inaugural event in Tamarindo, Costa Rica (January 15-19, 2020) featuring some of the world’s top DJ talent including, CHUS + CEBALLOS, DUBFIRE, DEEP DISH, LOCO DICE, LUCIANO, MASTERS AT WORK, NICOLE MOUDABER, PACO OSUNA, SASHA. The festival’s idyllic locale is perfect for a party, but a challenging place to ensure high-caliber patron experiences. Billfold’s...

Press

  • Pollstar, Feature story, 09/12/2019, Live Tech: Billfold POS Helps Move The Booze, Cut The Line Text
  • Digital Journal, Feature story, 01/18/2020, Billfold combines live events expertise with POS tech Text
  • Music Entrepreneur News, Feature story, 01/20/2020, Billfold Brings Fast Cashless Payments to The BPM Festival’s Inaugural Costa Rican Event Text
  • Broadway World, Mention, 01/15/2020, The BPM Festival: Costa Rica Will Live Stream on Beatport Live and Ibiza Sonica Radio Text
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News

01/16/2020, Billfold Brings Fast Cashless Payments to The BPM Festival’s Inaugural Costa Rican Event
01/16/202001/16/2020, Billfold Brings Fast Cashless Payments to The BPM Festival’s Inaugural Costa Rican Event
Announcement
01/16/2020
Announcement
01/16/2020
Billfold POS partnered with The BPM Festival to provide cashless payments at the festival organizer’s inaugural event in Tamarindo, Costa Rica. Billfold’s streamlined, RFID wristband-based technology will ensure festival goers enjoy easier payment, better hospitality, and more time to focus on the event. MORE» More»

Billfold POS partnered with The BPM Festival to provide cashless payments at the festival organizer’s inaugural event in Tamarindo, Costa Rica (January 15-19, 2020) featuring some of the world’s top DJ talent including, CHUS + CEBALLOS, DUBFIRE, DEEP DISH, LOCO DICE, LUCIANO, MASTERS AT WORK, NICOLE MOUDABER, PACO OSUNA, SASHA. The festival’s idyllic locale is perfect for a party, but a challenging place to ensure high-caliber patron experiences. Billfold’s streamlined, RFID wristband-based technology will ensure festival goers enjoy easier payment, better hospitality, and more time to focus on the event, not settling up at the bar.

“Frequent travelers in Costa Rica and Latin America will be familiar with slow, inconvenient payment systems, particularly at major events,” notes Stas Chijik, CEO and co-founder of Billfold. “The more remote the location, the bigger the challenges. Billfold makes it possible to overcome these challenges simply, in a way that enhances festival experiences.”

Billfold's partnership with The BPM Festival for its first Costa Rican event in beautiful Tamarindo will ensure guests are immersed in the experience while making fast, tap-of-wrist payments on beverages and merchandise. The BPM Festival brings a world-class lineup of artists to Costa Rica’s stunning Gold Coast for a five-day celebration across several venues. Payments at all of them will be powered by Billfold, which can help make festivals financially sustainable in a competitive live-event space. A recent event at Art Basel increased its already notable revenue from beverage sales by 60%.

Like Billfold, the BPM founders are longtime industry veterans. BPM started as a 2008 post-New Year's gathering of industry professionals and has grown to a 100,000+ global gathering at 30+ global events.

“Billfold is an industry leader and we wanted to go with a company that has a proven track record. We always want to provide better solutions for our fans and this was a chance to enhance their experience with clear benefits: streamline entry into venues, going cashless, and provide added security against fraud,” says Philip Pulitano, Founder and Director of The BPM Festival. “We will be able to expedite on-site purchases because Billfold's system makes it ideal for physically challenging settings like ours in the jungle.”

“We love working with festivals like The BPM Festival, supporting the kind of events we are passionate about as music lovers,” adds Chijik. “We’re looking forward to enabling a memorable event for all.”

About Billfold

Billfold is the premier customer engagement and payments system for large venues, events and festivals. By combining RFID based cashless systems with self service customer activation and engagement kiosks we drive customer engagement and reduce inefficiencies on premise to increase customer spending by up to 67%.

Billfold is a self funded company founded in 2016 by Stas Chijik, Benjamin Roshia and Albert Akbashev. Billfold's clients include The Brooklyn Mirage/Avant Gardner, Anheuser-Busch, Made Event, MoMA PS1, iHeart Radio, Adidas, Knockdown Center, Get Lost, Crosstown Rebels, Summit, Art With Me: GNP, Cityfox, Elements Festival, Rakastella and Matte Projects. For more information, follow: @billfold on Instagram or Billfold on Facebook.

About The BPM Festival

The BPM Festival, which stands for “Bartenders, Promoters, Musicians” was created in 2008 and held in Playa del Carmen, Mexico until 2017 as a post-New Year’s gathering of industry professionals. During that time it grew to a ten-day festival with a 70,000+ global gathering of DJs, producers, revelers and industry professionals. Over the last 13 years, The BPM Festival has expanded its footprint on the global dance scene and hosted several one-off events in leading dance music hotspots including Bali, Barcelona, Beirut, Brazil, Dubai, Ibiza, Mykonos, New York City, Toronto, and the Zurich Streetparade.

In 2017, The BPM Festival announced its first expansion event with The BPM Festival: Portugal, and has now held three successful editions in Portimão, Portugal. In 2019, The BPM Festival held its first event in Israel for The BPM Festival: Tel Aviv and beginning a new chapter in 2020, The BPM Festival revealed its new winter home on the Gold Coast in Tamarindo, Costa Rica from January 15-19, 2020.

Facebook.com/thebpmfestival
Twitter.com/thebpmfestival #BPMCostaRica
Instagram.com/thebpmfestival #BPMCostaRica

 

Announcement
01/16/2020

09/26/2019, Billfold POS Unveils Access Control, Signals the Future of Personalization at Events
09/26/201909/26/2019, Billfold POS Unveils Access Control, Signals the Future of Personalization at Events
Announcement
09/26/2019
Announcement
09/26/2019
Billfold POS is launching its new Access Control feature. Expanding its RFID-based POS, the event management system will now allow event organizers to set up access gates and VIP areas, instantly accessible with a tap of a wristband. Billfold Access Control’s screens provide a new platform for engaging event patrons. MORE» More»

Billfold POS is launching its new Access Control feature. Expanding its RFID-based POS, the event management system will now allow event organizers to set up access gates and VIP areas, instantly accessible with a tap of a wristband. 

This is more than a fancy, wristband-enabled lock, however. Billfold Access Control’s screens turn what was once a meaningless moment into a new platform for engaging event patrons. When not showing an event-goer her access status, these screens do double duty as advertising and event information spaces, sharing messages from sponsors, special offers, or updates to the festival schedule. Access Control will soon offer a feature for patrons to upgrade their ticket to VIP on the display screens at the point of entry, charging the card linked to the customer’s RFID wristband.   

“Most access control solutions currently on the market don’t have displays or instant upgrades,” explains Billfold co-founder Stas Chijik. “They are simple green light/red light setups. We’ve added a display that opens up a new realm of possibilities for event organizers and operators and that lets patrons get VIP experiences with a tap of their wristband.”
 
Billfold Access will also provide a rich trove of data regarding movement through the event, starting with exit and entry information and eventually ending with long-range tracking of event patrons as they enjoy a venue or festival. Venue and festival owners will be able to gain deeper insight into where people go when, a helpful basis for future security, programming, and amenities planning. It is important for any event organizer or sponsor to have a full understanding of the customer journey which Billfold makes possible.  

This data will also power new approaches to signage and advertising at events, personalization akin to what consumers already expect online. “It’s not a big leap to imagine out-of-home ads at events becoming far more dynamic and personal,” Stas says. “If a customer is approaching a digital billboard, for example, the screen would only offer ads relevant to that attendee, based on previous purchases. Stage signage could respond to who’s actually in the crowd and shift to display more relevant information, letting sponsors reach the right audience. Our system can take online marketing into the real world and apply the same customization you find online in an offline setting.”

In addition to these leading-edge capabilities, Access Control’s design is informed by the highly practical perspectives of seasoned food and beverage operators. Billfold will reduce bottlenecks at VIP gates in the same way it cuts lines at the bar, by dramatically increasing efficiency. Designed to be shock and water-proof, Billfold’s access point screens and scanners can be set up in a matter of hours and are built with festival conditions in mind. 

About Billfold

For many years, Billfold has helped clients better use their resources and improve revenue performance. How? By streamlining event operations and changing guests’ spending behaviors. 

Billfold is a wireless point-of-sale system that delivers RFID technology to on-premise payments at large-scale events and venues, and helps boost customer spending by up to 67%. Patrons use Billfold’s self-serve kiosks to activate RFID wristbands onsite and create a secure connection to their credit cards in less than 30 seconds. Alternatively, if the wristbands are mailed out prior to the event, guests can activate them on their computer or phone directly through the event website. Once the wristband has been activated, patrons don’t need to return to the kiosks to add more credit. Instead, they enjoy easy and secure transactions in fast-moving lines to purchase beverages, food, merch, and instant ticket upgrades. Event operators receive real-time sales data sorted by individual staff, bar or vendor, helping them respond better to the needs and preferences of their customers. In addition to the extensive reporting features, event organizers can use Customer Journey Reports to engage with attendees based on their purchase history.

Billfold POS is a collaborative project built by event operators Stas Chijik and Benjamin Roshia, and a highly qualified development and design team under Albert Akbashev’s direction. Chijik and Roshia have years of experience in large-scale event operations and live music productions in addition to their owner-operator history with The Brooklyn Mirage/Avant Gardner. Akbashev has over 16 years of experience in the IT industry, and is the founder and CEO of digital agency Oblako. Oblako has earned the trust of many large international brands such as Kia, AVON, Misfit, Papa Johns, MTS, Kontinental Hockey League, VK, Sibur, Yamal SPG, Gazprom as well as smaller companies and IT startups. 

In addition to The Brooklyn Mirage/Avant Gardner, some of Billfold's notable clients include Anheuser-Busch, Made Event, MoMA PS1, iHeart Radio, Adidas, Knockdown Center, Get Lost, Crosstown Rebels, Summit, Art With Me: GNP, Cityfox, Elements Festival, and Matte Projects.

With its executive team headquartered in Brooklyn, Billfold provides full deployment support and consumer insights so that their partners can focus on producing great events and experiences for their guests.

Announcement
09/26/2019

08/16/2019, Cut the Lines! Billfold Enhances the Guest Experience with Innovative Cashless Payments -- So Partygoers Have More Fun
08/16/201908/16/2019, Cut the Lines! Billfold Enhances the Guest Experience with Innovative Cashless Payments -- So Partygoers Have More Fun
Announcement
08/16/2019
Announcement
08/16/2019
The slow march to the bar or food stands, followed by the minutes required to order and pay, is commonplace at festivals, venues, and other well-attended happenings, detracting from the customer experience. Billfold, an RFID point-of-sale for high-volume service, is designed specifically for these moments. MORE» More»

No matter the format, live events and festivals often have one thing in common: Want a drink? Get in line. 

The slow march to the bar or food stands, followed by the minutes required to order and pay, is commonplace at festivals, venues, and other well-attended happenings, detracting from the customer experience. Billfold, an RFID point-of-sale for high-volume service, is designed specifically for these moments, making waiting a thing of the past.

At over 400 events, Billfold has boosted patron spending up to 67%.

Billfold is the product of two veteran operators, Stas Chijik and Benjamin Roshia, who specialized in large-scale events in New York City. Stas and Ben are best known for launching the food and beverage operations at the 85,000 sq. ft. mega venue, The Brooklyn Mirage / Avant Gardner. After years of successful events and a constant drive for efficiency, they tackled the final pain point in their bottom line: the glacial speed of transactions and the resulting customer wait times.

“We’ve catered and operated events since 2008, and our area of expertise is high-volume beverage service. In 2012, we began specializing in warehouse parties and became partners in high production value events that took New York by storm, growing rapidly from 1,000 to 10,000 attendees per event,” says Stas. “We saw that payments were taking up too much time and affecting sales.” A traditional point-of-sale (known as POS) takes bartenders at least a minute to run a card and get a signature, and that’s after the patrons have already held up the line, fumbling through their wallet or purse. 

The partners realized that RFID wristbands might be the solution. RFID (radio frequency identification) uses electromagnetic fields to identify tags attached to objects, in this case a wristband worn by an event attendee. In search of an RFID vendor, they went to events to see how other systems worked. They were faster, but created even more pain points. Customers had to add credits to their wristbands  in one line, then spend in another. Many simply gave up on this repetitive process of topping up their wristbands. Stas and Ben decided to build a POS that fully addressed their needs and did not create barriers to spending, developing what is now Billfold.

Unlike top-up RFID systems, Billfold creates a secure connection to a patron’s credit or debit card at a self-serve kiosk or online, which takes about 30 seconds. From then on, it’s head to the bar, order and pay in a matter of seconds, and off to the dance floor. “We needed it to be seamless and intuitive,” says Ben. “So we created a system that’s easy to learn for attendees and staff. The system can generally be set up with less than a week’s notice, it works with existing inventory software, and it’s priced to fit venue budgets, something most RFID systems can’t provide. It works for all aspects of an event, from food vendors to coat check and merch.” 

Billfold enables each bartender to process as many as 200 orders per hour. The transactions take less than 5 seconds with no printing checks or flipping a screen to capture signatures. The customer-facing screen is split: one third shows the order and the rest is an advertising space offering drink specials or sponsored products during key decision-making moments. Billford runs sales in real time, allows event organizers to centralize cash, and simplifies reconciliation with straightforward readable reports. The system also offers live data on individual locations within a venue or festival, as well as individual staff sales, to assist management in correcting any problems. 

Billfold gives operators, event organizers, and sponsors valuable first-person data about actual purchasing behavior on site. It links emails to purchases, so that organizers can follow up with targeted offers tailored to their customers’ habits. This data can also be used to create instant product pushes. If a certain beverage isn’t selling as anticipated, organizers can trigger a flash sale and promote it on the customer-facing screens. Leftover inventory can influence profitable specials. 

One recent example: The team was running a 27-hour New Year’s Eve party. After the midnight toast, they were dismayed to see cases of champagne left over. They whipped up an on-the-fly mimosa special, displaying it to Billfold’s customer-facing screens. “We sold 327 mimosas in the first hour,” recalls Ben.

In the competitive market of live events and festivals, Billfold offers a key solution to the longevity of the industry, helping keep festivals and entertainment venues hopping. “We’ve taken everything we’ve learned into building a point-of-sale system that won’t drive staff crazy, and that customers actually appreciate,” Ben reflects. “With Billfold we created a set of tools that allow operators and organizers to maximize revenue with zero friction,” so they can focus on creating amazing experiences.

Announcement
08/16/2019